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The NFL Scores the Winning Touchdown on Broadcast TV

Written by Lisa Hollaender | VP, Director of Content Strategy | Mar 4, 2022 8:23:00 PM

Now that the field has been cleared on the 2021-22 NFL Primetime season -- regular, post and Super Bowl -- it's time to wrap it all up and reflect on what came to pass. There is no denying the plethora of eyeballs that American football brings to broadcast television, making it the strongest performer in primetime versus any other program or genre. Luckily, after last year's fumble, this season has shown recovery with an increase in performance over 2020-21 and hopes of an upward trajectory going forward.  

Download all the national facts and figures with the slide presentation, excel worksheet and infographic to get ready for Fall 2022.

NTI highlights include breakdowns of the following: 

*NFL Regular season Primetime performance versus historical

*NFL Post season Primetime analysis versus historical

*Super Bowl LVI breakdown by half-hour and quarter-hour

*Super Bowl Trends and post entertainment programming

*Super Bowl Median Age, HUT/PUT and Audience Comp Trends 

*S-T-D Primetime Ranking including all Sports, Specials and Regular Series                                                               

*Excerpts from NBC's 2/15/22 Press Release, which includes streaming and some ad Impression numbers